Brand publishing honors the role of book publishing in storytelling but is released from the burden of selling books as a business model.
I was absolutely ecstatic when I discovered that Microsoft and Nokia commissioned a custom book to be created and published for Nokia employees after their acquisition by Microsoft.
Book publishing isn’t just for traditional book publishers anymore.
The book tells a much larger story about why the merger helps both companies become stronger and better positioned for epic success in the future. The Verge included a series of pictures from the book in its post.
This book provides a great example of how brands can and are using book publishing to create and share a metanarrative in a very efficient and effective way. A shared story can be a powerful vehicle to unite two disparate groups of people who find themselves working alongside each other in a new way.
Some books were never meant to make it to the bookshelf in your local bookstore.
How is your organization using brand publishing as a way to unite and focus your story across your staff, supporters, and donors?
Photo Credit: The Verge