I’m really enjoying turning my obsession with outlining into an obsession with mind mapping. I was trying to explain to a small group recently what an integrated content ecosystem might look like for their brand. This is what I came up with. I thought it might be helpful for others as you explore this approach as well.
Just a quick note: This isn’t intended to be exhaustive. There certainly are an infinite number of ways you could add to or expand this diagram. The important thing to remember is to invest in the content channels that match the native consumption habits of your core audience.