People with a platform and a message often feel the pressure to create written content but often don’t have the time or capacity to get their thoughts on paper. As people and organizations feel the pressure to publish, the most difficult obstacle to overcome is the time it takes to write and edit. To solve this problem, people and organizations often choose to work with a collaborator who helps them polish what they’ve already written, construct their ideas using transcripts or notes, or even create something from a scratch. Publishers often hire developmental editors to collaborate with authors on book and marketing projects. The surge in self-publishing has greatly expanded the demand for ghostwriters and collaborators, too.