Content Marketing drives the inbound marketing revolution. You no longer find people and opportunities. Rather, people and opportunities find you. Content Marketing is most commonly practiced when people and organizations offer valuable content that helps people solve a problem, learn a process, or gain new insight into a complex issue. The generous sharing of knowledge and perspective builds trust with your audience and creates opportunity for lead generation, cultivation, and conversion. Content Marketing includes eBooks, direct marketing copy, advertising copy, formal reports, white papers, case studies, blog posts, and social media updates.