I know this is going to blow your mind, but I absolutely love Google+. It is, I believe, one of the best content platforms out there for individuals and brands.
- It’s easy to use.
- It’s highly visual.
- It’s easily searchable.
- It’s inherently social.
- It’s is the only tool I know of that was birthed with SEO in mind.
After using it almost exclusively for 30 days, I’ve decided to extend my experiment through the remainder of 2014. (Yep. That is not a misprint.)
I’m able to accomplish just about everything I need to do with Google+ that I have been using my WordPress site to accomplish. (And with a lot less fuss I might add.)
- I’ve set up an RSS feed which you can subscribe to.
- I’ve set up a weekly email that summarizes all my posts and places them automatically in your inbox.
- You can visit the About page on my profile to find out more about me than you probably ever want to know.
A Case For Segmentation And Channel Management
One thing you need to know is that I’m posting on a variety of places around the web now more regularly than every before. Some of that is new opportunities; some of that is my continued curiosity about segmentation and channel management. But most important is that the engagement I get on these channels is higher than the engagement on my own site. (Isn’t that the point?)
Let me explain where I am posting and what you can expect when you find me there:
- I post regularly on LinkedIn through their publishing platform. I tend to write about leadership and organizational issues there because it’s a more professional audience.
- I post regularly on Pursuant’s site. I tend to write about content marketing, brand journalism, and publishing for nonprofits.
- I am capturing my appetite for technology and how it can centralize and simplify your life in my latest blogging experiment, Chrome My Life. (This is mostly for fun!)
- I post regular “visual blog posts” through my Slideshare feed because I believe images and words must co-exist in the digital world.
- Of course, you can stay plugged into my publishing escapades through Amazon. This isn’t everything I publish, but it is most of what I can disclose publicly.
One Location, Many Outlets
To try to accomplish this all on one site would make me seem disorganized and inconsistent at best, and profoundly confused at worst. In an effort to follow what I preach to others, I have segmented the various threads of my messaging through channels and audiences that match their native consumption habits.
The beauty of Google+ is that I can provide one location to capture all this activity that is mobile-centric and still allows me to easily share and connect as well as update other social outposts (e.g. LinkedIn, Twitter, and—to a small degree—Facebook).
So there you have it. You can still find me across the interwebs but know that Google+ will be my “mission control” for now.
I’d love to know how your digital strategy is changing.