Brand Journalism is an emerging term that describes the blend between marketing and journalism. The line between these two disciplines has never been more blurred than it is today. People want to hear from the brands they believe in, but they don’t want to feel like they are being pitched to for the purpose of making a sale. The goal of brand journalism is to create a voice which helps brands communicate effectively while serving as an advocate and protector of the public trust. Done well, brand journalism leverages the reach of traditional and electronic media to build influence, improve SEO search results, and spread ideas using objective mediums.
Two Churches Change Stewardship Culture After Intensive Assessment
by Ben Stroup
RSI Stewardship, Winter 2013
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Assimilation Process Helps Pastors Develop Stronger Relational Connection Among Church Community
by Ben Stroup
Church Community Builder, Summer 2012
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Funding Tactics Churches Can Learn From Nonprofits
by Ben Stroup
Church Executive, Summer 2012
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Churches Use Debt To Inspire Generosity and Build Momentum For Future Ministry
by Ben Stroup
RSI Stewardship, Summer 2012
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Three Churches Connect Growth in Budget Giving to Recent Capital Campaigns
by Ben Stroup
RSI Stewardship, Summer 2012
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It’s No Longer Your Father’s Capital Campaign
by Ben Stroup
Church Executive, Jan 2012
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More Samples:
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Church Giving Case Study :: Download
by Ben Stroup
Church Community Builder, November 2011
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The Church Budget: A Catalyst for Spiritual Formation :: Download
by Ben Stroup
NACBA Ledger, Summer 2011
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Churches Improve Ministry Effectiveness During Implementation Process With CCB :: Download
by Ben Stroup
Church Community Builder, April 2012
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5 Reasons Why Churches Limit the Length of Capital Campaigns :: Download
by Ben Stroup
Church Executive, February 2011
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Should Pastors Know What Church Memebers Give? :: Download
by Ben Stroup
NACBA Ledger, Fall 2010
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7 Ways Technology Helps Churches Win at Making Disciples :: Download
by Lauren Hunter and Ben Stroup
Christian Computing Magazine, August 2010
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Using Technology to Help Church Discipleship :: Download
by Ben Stroup
Church Executive – Web Exclusive, August 21 2010
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Church Fundraising: 8 Ways to Turn Contribution Statements Into More Donor Dollars :: Download
by Ben Stroup
FundraisingSuccess.com, July 20 2010
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Church Giving: The Rules Have Changed :: Download
by Ben Stroup
NACBA Ledger, Spring 2010
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4 Ways to Use Social Media During Capital Campaigns :: Download
by Ben Stroup
Christian Computing Magazine, February 2010
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The Difficulty of Giving: Developing a System That Funds the Work :: Download
by Ben Stroup
Church Executive, January 2010
