“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” —Walt Disney
One of the great lies we tell ourselves is we can do anything AND everything. If this is true, then the American Dream of life, liberty, and freedom has blindly been exchanged for a life of chasing, reaching, and climbing.
Somewhere along the way we decided that until we did everything we didn’t have anything. But that philosophy falls short when we try to fit everything and anything into a finite period of time.
As we get older and mature, we realize that anything and everything isn’t as important as doing the things that flow from within us. It’s interesting to note that the happiest, most satisfied, and even the most accomplished people in the world didn’t focus on everything and anything but that thing that spurred their curiosity, captivated their attention, and compelled them to move in a particular direction.
The people who live at peace with themselves live in relentless pursuit of that thing that swells from within and eventually spills out on everything around them. People who live this like this see the world differently, and they change the world because of it.
We must stop measuring our lives against a lie and realize that the most productive decision we could make is to let go of anything and everything. Further, the single greatest shift we’ll ever experience is when we commit to the task we have been given in the moment in which we have to accomplish it.
Life is the intersection of the past, present, and future. There is only room for one thing, and it must be that thing.
I know this is going to blow your mind, but I absolutely love Google+. It is, I believe, one of the best content platforms out there for individuals and brands.
After using it almost exclusively for 30 days, I’ve decided to extend my experiment through the remainder of 2014. (Yep. That is not a misprint.)
I’m able to accomplish just about everything I need to do with Google+ that I have been using my WordPress site to accomplish. (And with a lot less fuss I might add.)
A Case For Segmentation And Channel Management
One thing you need to know is that I’m posting on a variety of places around the web now more regularly than every before. Some of that is new opportunities; some of that is my continued curiosity about segmentation and channel management. But most important is that the engagement I get on these channels is higher than the engagement on my own site. (Isn’t that the point?)
Let me explain where I am posting and what you can expect when you find me there:
One Location, Many Outlets
To try to accomplish this all on one site would make me seem disorganized and inconsistent at best, and profoundly confused at worst. In an effort to follow what I preach to others, I have segmented the various threads of my messaging through channels and audiences that match their native consumption habits.
The beauty of Google+ is that I can provide one location to capture all this activity that is mobile-centric and still allows me to easily share and connect as well as update other social outposts (e.g. LinkedIn, Twitter, and—to a small degree—Facebook).
So there you have it. You can still find me across the interwebs but know that Google+ will be my “mission control” for now.
I’d love to know how your digital strategy is changing.
Most people have written off Google+. I’ve probably thought, tried, and attempted more around Google+ than just about anyone I know. It has intrigued me for some time now. I originally approached it as another social network, but my perception of its value has changed over the past year.
I’m ready to go “all in” for the next 30 days to see if my next attempt finally reaches a tipping point for readership and engagement.
Here’s why I think now is the right time for this experiment:
This is an experiment which means it could end up being a terrible waste of time and energy. Or it could end up leading to some new discoveries and insights.
Marketing is fundamentally about experimenting with a variety of elements to create a desired outcome. If we’re not experimenting as marketers, we are headed (quickly) toward irrelevance.
What have you changed or experimented with lately?
Photo Credit: Wikipedia (http://goo.gl/H4i9kW)
I recently led a webinar for nonprofit leaders to demonstrate how systematic, process-driven content marketing can increase engagement strategies.
You can watch the entire presentation when you [click here].
Here are my slides:
Are you confident that your nonprofit fully understands the difference between owned, paid, and earned media?
It’s possible that you’re leaving a lot on the table.
Learning how to leverage these three media strategies will:
My lastest post on Pursuant’s blog will give you what you need to understand the what and why behind these three types of media. Included are 22 questions to help you and your tem evaluate where you are and how you can improve your efforts in these areas.
Get the information you need to inform your strategy and make better decisions.
In turn, you’ll accelerate your ability to connect with people who are looking for you and wanting to join your in your work.
Photo Credit: Shutterstock
If your nonprofit doesn’t feel a sense of urgency to adapt to mobile communications, then you’ll quickly find yourself completely ignored by the people who want to support you the most.
You don’t be ignored because you don’t have something good to say or that I don’t want to support you. You’ll be ignored because you’ll make it too difficult for me to engage with you using the device in my pocket.
I’m not suggesting that direct mail or long-form copy is dead. I’m not a doomsday communications prophet. I am, however, an advocate for the people on the receiving end of nonprofit communications.
The people you want to reach have already gone mobile.
In a recent post from SearchEngineLand, they write:
Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year.
CNN Money reported earlier this year:
Americans used smartphone and tablet apps more than PCs to access the Internet last month – the first time that has ever happened.
And Pew Research noted that:
- 58% of American adults have a smartphone
- 42% of American adults own a tablet computer
If this is true, then doesn’t it make sense to adjust our nonprofit communications strategy to account for increased engagement via mobile devices?
The answer is yes.
But nonprofits have been slow to adapt, and I have an idea why. It’s easy to get lost in “production mode” and forget to look around and see how the world has changed. The irony is the nonprofit communicators who are the most resistant to mobile engagement for their organizations are also the ones who demand intuitive apps from the brands they engage with regularly.
Here are 5 recommendations for every nonprofit communicator:
The most important shifts in nonprofit communications in the next 10 years will center around segmentation of delivery channels and optimization of mobile devices. This is already taking place. Just because you don’t “see it” [sic] doesn’t mean it’s not happening.
How are you adapting your nonprofit to trends in mobile engagement?
Memorial Day is about people—brave people—who willingly chose to serve our country, even when it meant staring death in the face. It’s easy to strip soldiers of their humanity and lump them together as cold, inanimate objects. It’s easy to forget that soldiers have names, families, fears, and dreams just like you and me.
We all bleed. But it is a hero who is willing to bleed for another.
What makes America great is not its government, its economy, nor its cultural values. All of those things are important, but they are vehicles by which we become great rather than the source of greatness. What makes American great is the people who understand that freedom, peace, and prosperity always comes at a high cost.
It’s easy to get lost in our plans, routines, and obligations, and forget that nothing gets accomplished without brave, courageous, and committed people who are willing to fight for the advancement of ideals that will ensure the work continues and the dream of “life, liberty, and the pursuit of happiness” is kept alive for at least one more generation.
How do you change the world? One person at a time.
I’m grateful for all who served, are serving, and will serve. I see you as people, not political bait or social collateral. You deserve much more than a day.
Memorial Day reminds us that you only create change and advance the mission when you are willing to stand, face the opposition, and persevere without concern for cost or consequence.
Thank you. And God bless the United States of America.
Photo Credit: Creative Commons
Brand publishing honors the role of book publishing in storytelling but is released from the burden of selling books as a business model.
I was absolutely ecstatic when I discovered that Microsoft and Nokia commissioned a custom book to be created and published for Nokia employees after their acquisition by Microsoft.
Book publishing isn’t just for traditional book publishers anymore.
The book tells a much larger story about why the merger helps both companies become stronger and better positioned for epic success in the future. The Verge included a series of pictures from the book in its post.
This book provides a great example of how brands can and are using book publishing to create and share a metanarrative in a very efficient and effective way. A shared story can be a powerful vehicle to unite two disparate groups of people who find themselves working alongside each other in a new way.
Some books were never meant to make it to the bookshelf in your local bookstore.
How is your organization using brand publishing as a way to unite and focus your story across your staff, supporters, and donors?
Photo Credit: The Verge
Let’s face it. Search engine optimization (or SEO) is not something that keeps you up at night. You’re likely aware of it, but there are other pressing realities that undoubtedly keep this from floating to the top of the list.
Nevertheless, the role of digital marketing is one that should be of particular importance to executive directors, directors of development, and marketing directors alike. If all your effort to establish yourself online isn’t working for you and helping you connect with more people and move them along the engagement cycle, then you are really just creating a lot of work for yourself with very little benefit. And that can be depressing to think about.
So how can you possibly get up to speed with the changes in SEO without getting lost in “geek speak”?
That’s exactly why I wrote 3 SEO shifts that affect every nonprofit (and what to do next). Without the right context, you might think Panda, Penguin, and Hummingbird are new exhibits at the local zoo.
SEO has made some significant shifts in the last several years. If you’re still operating off old paradigms and assumptions, you could be doing more than just treading water; you could be being penalized by Google and other search engines for breaking the rules.
You don’t need to know everything. You just need to know enough to ask the right questions.
Leadership isn’t about knowing how to execute on every detail, but it is about knowing enough to ask the right questions to make sure every initiative and every effort are advancing your mission in a measurable way. This primer on the recent changes in SEO strategy will give you what you need to applaud your staff … or call their bluff.
Your SEO habits impact your ability to be found online. If you don’t be found online, you don’t exist.
What have you learned about SEO in recent years? If nothing, it’s time to find out.
Photo Credit: Shutterstock