Most people have written off Google+. I’ve probably thought, tried, and attempted more around Google+ than just about anyone I know. It has intrigued me for some time now. I originally approached it as another social network, but my perception of its value has changed over the past year.
I’m ready to go “all in” for the next 30 days to see if my next attempt finally reaches a tipping point for readership and engagement.
Here’s why I think now is the right time for this experiment:
- I’ve started publishing several places online. It would be nearly impossible for any one person to keep up with all of them, yet each stream is a dimension of who I am, what I think about, and how I put my ideas into action. My Google+ feed provides one place online to aggregate all my posts around the web.
- I was able to create a unique RSS feed for my updates. Okay. I had to hack my way to get this, but it provides the core functionality often associated with a traditional blog. HERE is the feed.
- I can deliver all my updates through a variety of social networks as well as in your inbox. It’s easy to SUBSCRIBE. Since most people still manage their lives through email, I thought it only made sense to ensure this was available there, too. But if your inbox isn’t available, you can still catch me on Twitter, Facebook, and LinkedIn. I’ll be using friendsplus.me to help me do this.
- Each Google+ post is a web page. That means I’m laying tracks inside the most widely used search engine in history. Even if I don’t continue after 30 days, all will not be lost.
- More people are discovering content through search engines than ever before. I’m interested to see how this changes what we think about “digital real estate.”
This is an experiment which means it could end up being a terrible waste of time and energy. Or it could end up leading to some new discoveries and insights.
Marketing is fundamentally about experimenting with a variety of elements to create a desired outcome. If we’re not experimenting as marketers, we are headed (quickly) toward irrelevance.
What have you changed or experimented with lately?
Photo Credit: Wikipedia (http://goo.gl/H4i9kW)