The problem with nonprofit marketing is that most marketers work with a laptop all day long. They create elaborate and complex websites and email templates.
And these websites and email templates look AWESOME on a laptop or desktop.
BUT … and this is a B-I-G BUT …
The people you want to engage with you are unlikely to do so from a laptop or even a desktop. They are going to use their smart phone or tablet.
The biggest problem many nonprofit marketers face comes with a really easy fix:
Use the devices your supporters and donors will use to consume your content.
Seriously. It’s that simple.
Let’s be honest—experience is in the eye of the beholder. Make it difficult for me to consume your content, and I will bail….quickly. No matter how much I want to support you, I’m not going to take the time to overcome your oversight to “think mobile” when creating and sending content to your constituents.
Are you testing the content your sending on the devices your support and donor base are using?
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