I’ve been on LinkedIn for a long time. My use of it, however, has largely been as a digital version of a paper resume. I’ve been diligent to keep it up to date and even add endorsements on a regular basis, but I’ve never really thought of it in any strategic way until recently.
LinkedIn has been moving swiftly and decisively under the radar screen in a very interesting direction—a direction that, I believe, is very promising.
Over the past year, LinkedIn’s acquisition of Pulse (now LinkedIn Pulse) and Slideshare demonstrated their interest in becoming more of a platform than just a place to store business details and an opportunity to be on the receiving end of “digital cold calling.”
LinkedIn is becoming a publishing force to be reckoned with for brands, nonprofits, and leaders alike.
So when I received my invitation to start publishing on LinkedIn, I was interested enough to give it a shot. Here are my recent posts:
- Stop trading on the intrinsic value of content
- 17 ways leaders can repurpose book content
- The problem with book publishing for nonprofits
- 7 epic fails for church giving this Easter
- 10 ways to fix your broken social media strategy
- 8 things donors expect from nonprofit communications
Just to clarify, I’ll still be actively posting to my blog. I’m a firm believer that you shouldn’t build your brand on “rented” or “leased” space. But LinkedIn intrigues me. And I’m always up for trying something new.
If we haven’t connected in LinkedIn, I hope you’ll send a request. And if you are so inclined, I’d appreciate a follow when you come across my next post.
Photo Credit: Gil C / Shutterstock.com
Latest posts by Ben Stroup (see all)
- Why I am extending my 30 day Google+ experiment - July 11, 2014
- Why I plan to experiement with Google+ over the next 30 days - June 10, 2014
- Learn how content can help your nonprofit increase engagement - June 5, 2014