“Ideas aren’t going away soon, and neither are words. But, as the ecosystem [of traditional publishing] dies, not only will the prevailing corporate systems around the paper book wither, but many of the treasured elements of its consumption will disappear as well.”
This is the sobering truth Seth Godin shared in his recent post about the end of books.
But technology isn’t the only thing that has impacted the traditional publishing process. Books used to be the primary method people used to share their ideas. That’s not the case anymore. Today, there are more options than ever for people to distribute content thanks to content marketing. Authors have realized the need to produce content consistently if they want to stay connected to their audience. Books have become just one of the option rather than the only option.
How content marketing has changed traditional publishing
Here are 5 ways that content marketing has made just as much of an impact on the traditional publishing process as digital devices:
Books are not shaping content marketing. Rather, books are a tool in the content marketer’s toolbox. Sometimes the only way to move forward when you hit a fork in the road is to destroy the illusion that our perception is everyone’s perception. It’s the only way books—as we know them—will survive.
What are some other industries that have been impacted by content marketing and the shift in today’s age of influence?