Every brand, business, or cause faces a certain set of content marketing temptations. Some are obvious. Others are more inconspicuous. But all of them can keep you from effectively connecting with your audience and achieving the goals you’re trying to reach.
Here are the top 10 content marketing temptations that your brand needs to overcome if you want to create the kind of content that leads to measurable change:
Overcoming the temptations of content marketing isn’t easy. Like most temptations, they quickly lure you in without you ever realizing it. At the same time, the more you are aware of these potential content-marketing killers, the better you will be at avoiding them when they show up. Content marketing worth the effort, but it will require some sweat equity.