Content marketing isn’t hard if you create a system that will work for you:
- Begin with a problem, question, or obstacle of the person you want to reach.
- Develop a detailed outline.
- Write 200 words a day and publish as a blog post.
- Deliver your blog posts weekly via an automated, RSS-driven email campaign.
- Do this 20 days every month. (That’s 4,000 words a month!) Note: When you come to a five week month, give yourself the fifth week off.
- Every two months, gather your content into short, lead generation eBooks to help you drive traffic to your site and build your email subscription base.
- Every three to four months, produce a shorter, 20,000-25,000 word non-fiction book available in print or digitally.
- Every 10 months, take your 40,000 or more words and turn it into a 175–200 page trade-sized book to use for speaking engagements and guest lecture opportunities.
- Do this every year, and you’ll outpace your competition.
The net result of your efforts in any given year will be:
- 240 blog posts (approximately 200 words eact)
- Six eBooks for lead generation (approx 6,000–8,000 words)
- Two shorter, leadership-style books (approx 20,000 words) available in print or digitally
- One trade-length book (approx 40,000 words) available in print or digitally
It all begins and ends with 200 words a day. (Less than the word count of this blog post.)
What’s your excuse for not helping your senior leadership become content machines who can leverage your platform and influence to drive your organization forward?
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