Publishing a book isn’t reserved exclusively for publishers anymore. In fact, technology is making publishing more accessible than ever before. Combine that fact with the way marketing has changed in today’s age of influence and you start to see why books may be the new business card.
But what does that mean for your brand, business, or cause? How can a book help you not only spread your message, but achieve measurable goals that impact the bottom line?
Here are five ways books can become a valuable revenue stream for many brands, businesses, and causes in today’s connection economy:
While your brand’s primary goal isn’t to become a publisher, taking the time to write a book has the potential to open more doors and lead to new conversations more than any other marketing idea. If you truly want to leverage the age of influence, publishing a book needs to be on your short list of priorities.
What are some brands, businesses, or causes that have benefited from taking the time to publish a book?