The key to writing more effectively is to focus on outcomes first, words second. Never plan or create something unless you fully understand how it will function and what response you want to elicit.
Leadership and communication are inseparable. While the best communicators aren’t always leaders, there are few great leaders who are poor communicators.
I had the opportunity to be interviewed by Brian Dodrige from Brentwood Baptist Church recently about some very real issues that church leaders face when it comes to engaging the people we are leading… and the people we have been called to serve.
The greatest temptation for a church—or any organization, for that matter—to overcome is to slide into habits around what’s most efficient for the organization or leader rather than what is most likely to produce the intended result we desire. Good communicators have an unwavering commitment to some type of specific result or action they want to see take place in response to whatever message they send.
Key Idea: When you have clear goal, it becomes less about your comfort and more about your willingness to do whatever it takes to connect with your intended audience and move them to some type of action.
I hope you enjoy the interview. If you have a chance, I’d love to hear what you learned.
How can you be sure your writing is moving your church forward rather than holding your church back?
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