Content marketing should never hinge on inspiration. It requires a systematic process that includes developing ideas for future content. Most marketers refer to this process as an editorial calendar. Your content strategy is too important to come off the tracks simply because you can’t think of anything to write about that day or the person managing your digital presence decides to take another job.
Here are seven ways your brand, business, or cause can benefit from a content marketing editorial calendar:
In the end, an editorial calendar not only helps you stay on track when it comes to developing content, it also keeps you focused on what is helping you accomplish your goals.
Do you use an editorial calendar for your content marketing efforts? If so, what are some tips you would share with other content marketers?