Many professionals approach social media like they just turned 21. They can finally go to a bar without a fake ID and drink themselves silly. Eventually, they are going to learn that waking up with a hangover seven days a week is not a great idea. Honestly, it’s just plain silly.
Trying to do everything was great when there were only a few social media options available. Now there are numerous options, and they are multiplying quickly.
Instead of trying to do everything, try doing one—or a few things—really well. It’s possible that you’re expending more energy than necessary to get the same results.
Content tip: Take inventory of all your content distribution channels. Rank them in order of priority based on effectiveness. Stop doing the one at the bottom for a week. If nothing negative happens, seriously consider whether or not you should continue doing it.
What social media habits do you need to give up to go farther?
Latest posts by Ben Stroup (see all)
- Why I am extending my 30 day Google+ experiment - July 11, 2014
- Why I plan to experiement with Google+ over the next 30 days - June 10, 2014
- Learn how content can help your nonprofit increase engagement - June 5, 2014