Many professionals approach social media like they just turned 21. They can finally go to a bar without a fake ID and drink themselves silly. Eventually, they are going to learn that waking up with a hangover seven days a week is not a great idea. Honestly, it’s just plain silly.
Trying to do everything was great when there were only a few social media options available. Now there are numerous options, and they are multiplying quickly.
Instead of trying to do everything, try doing one—or a few things—really well. It’s possible that you’re expending more energy than necessary to get the same results.
Content tip: Take inventory of all your content distribution channels. Rank them in order of priority based on effectiveness. Stop doing the one at the bottom for a week. If nothing negative happens, seriously consider whether or not you should continue doing it.
What social media habits do you need to give up to go farther?
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