In my opinion, there are few people on this planet who are better storytellers than Ira Glass. Each week, the American radio personality broadcasts thought-provoking essays, memoirs, and short stories through his show, This American Life. Today, his show broadcasts to more than 1.7 million people across 500 radio stations.
While things like content marketing and brand journalism can seem complex at times, when it comes to cultivating great stories about your brand, Ira’s advice is pretty simple:
How can your brand, business, or cause become a great storyteller?
Here are a few tips:
- Learn what makes for a good story. No one is interested in hearing or reading a boring story. So what makes for a good story? The answer may surprise you.
- Keep you story simple. Many brands, businesses, and causes complicate their stories by letting the problem they are trying to solve get overshadowed by the details of how they are working to solve it. Here are a few great tips from Josh Webb to help keep your story simple.
- Tell stories that inspire and inform. Great stories demand creativity, courage, and living at the brink of failure. That’s what inspires us. What is your brand doing to transcend our everyday lives? When inspiration and information woven into the fabric of the stories and brand messages that captivates an audience.
- Let your audience tell the story. The end goal, the way to tell whether or not your achieving success with your content strategy, is when you allow your audience to begin to tell your story. Brand journalism allows other people to say things about your brand in a way that’s different. When you let your audience start to tell the story, you’ll find that often times they will be able to say things about you than you can’t say about yourself.
Ira Glass knows what it takes to tell a great story. He also knows what it takes for other people to share those stories with their tribe. If you want to cultivate great stories about your brand, stories that others tell for you, learn how to become great at telling stories.
What are some brands, businesses, or causes that tell great stories? What are some other storytelling tips that apply to content strategy?