Note: This is NOT a political post.
humorously pointed out how emotion drives meaning. Here’s the piece he did for the show:
In this video, he asks people identify what they support more: Obamacare or the Affordable Care Act.
The truth is, they are the same thing.
The weight of the title, Obamacare, comes with a lot of emotional baggage. It is a “charged” idea.
Headlines and titles influence whether or not a reader chooses to read an article, book, white paper, or even watch a movie.
As much as we want to believe we are rational beings, we are not. We are driven by emotions in almost every decision we make.
Another great example of the power of language is the Chevy Nova. While it sold well in the United States, it struggled in Latin America. Why? Because “No va” in Spanish means “It doesn’t go.”
There is a tremendous amount of meaning in a title or a headline. So much so that it will likely be the deciding factor as to whether or not someone engages with your content or moves on.
How do titles and headlines influence your reading or content consumption habits? What have you learned about writing headlines and titles?
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