Everyone is talking about content creation, but few are doing it consistently. Here is what it looks like to be a content creator on a daily basis:
- Check RSS feeds.
- Research keywords.
- Review Google Alert notifications and summaries.
- Review client-specific editorial calendars.
- Read a chapter (or at least a few pages) in a book—whether or not it is directly related to the subject at hand.
- Realign the creative direction with the client’s business objectives.
- Create something.
- Write multiple versions of a headline before landing on the one to use.
- Write. Read out loud. Edit. Write some more.
- Identify which channels to distribute content, and create a version of the intended content specific to the boundaries of each channel.
- Get a professional editor to review.
- Publish something.
What do you think is missing from the list? What was included that surprised you?
Ben Stroup is senior vice president for fundraising communications at Pursuant. He lives at the intersection of marketing, technology, communications, and fundraising. Ben writes and speaks about technology, fundraising, leadership, communications, and marketing. He has written and edited more than 30 books and eBooks, many of them are collaborations with key leaders and organizations.
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