The fundamental flaw in content marketing is that most brands, businesses, and causes are still trying to figure out what they’re doing. Although 93 percent of marketers plan on investing in some sort of content marketing this year, less than half have seen any result from their efforts in the past.
What’s causing the disconnect?
That’s the question we’ve set out to answer in our latest SlideShare presentation. Whether we’re performing a content marketing audit or developing a content strategy, we’ve noticed certain trends that seem to prevent organizations from experiencing content marketing success.
Here are 10 common things that are often holding businesses, brands, and causes back from experiencing the benefits of content marketing:
If your content marketing plan isn’t working, tweak the plan. The value of testing different marketing tactics hasn’t changed in the era of content marketing. Testing (and re-testing) remains the key to the success for any marketing plan.
Have any of these issues prevented you from experiencing content marketing success in the past?