Whether you blog for fun or for business, there’s one question that has crossed the mind of every digital content creator, “How can I increase the number of people that read my blog?” This question has caused thousands of writers to abandon their blogs and marketers to spend hours pining over their content strategy.
Is it possible that increasing content consumption isn’t as difficult as you are making it?
The answer to your question could be found by simply adjusting your content for today’s digital reader. The way our society consumes content has changed. Increasing the number of people who read your blog or visit your website could be as simple as adjusting your content to fit their preferences.
A few weeks ago, Content Marketing Institute highlighted five tactics content creators use to increase content consumption. Today, I wanted to highlight five of the suggestions that have made the biggest impact in the content we create for clients.
Before you give up or spend hours reworking your content strategy, here are five ridiculously simple ways you can write to be read in a digital age:
- Give your headline one last tweak before you hit publish. Studies show that only one in five readers will read past your headline. If you want to adjust your content for today’s digital reader, start building these habits into your headlines and watch your content consumption grow.
- Add at least one image. Humans are visual beings. Therefore, doing something as simple as adding a picture related to your topic near the top of your text can make a tremendous difference in capturing attention. The combination of written and visual content helps make sure what you’re trying to say is being heard.
- Pull out key phrases by changing the font. Can your audience skim the content on their phone while driving and identify the key message you’re trying to convey? Even though no one would ever read something on their phone while driving (wink, wink), we also tend to do the same type of skimming when scrolling through blogs on our desktop devices.
- Incorporate social sharing in the body of your content. Sometimes all you need to do to encourage people to share your content is ask. We’ve seen huge dividends in using tools such as ClickToTweet to enable sharing for the content we produce. Make it easy for people to share your content.
- End your post with a question. When you maximize social interaction by removing obstacles and fears that hinder sharing, you increase the overall consumption of your content. Give your audience something to think about at the end of your post. Let them share their thoughts. The more you engage your audience instead of preaching at them, the more likely they’ll be to come back.
The way your audience consumes content has changed. You can’t write a novel and expect them to stay engaged. They’re being bombarded by more tweets and emails than ever before. You have to earn their attention. Understanding these two principles and leveraging them in the way you write could pay huge dividends in the way your audience consumers and shares content.
What are some ways you’ve incorporated some of these tactics into your digital writing? Have you seen any significant increase in your consumption?
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