There’s no denying that information and data is vital for making critical business decisions. But what role should it play in your content marketing?
A few weeks ago, I ran across this fascinating interview with Gary Vaynerchuk:
“Data is post-game. Data tells what already happened.”
Let the needs, questions, and obstacles of your audience drive your content marketing. Use data to validate or challenge how well you know your audience.
How does your brand, business, or cause leverage data to improve your content marketing strategy?
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