The way our society consumes content has changed forever. Studies show that the average American spends almost 10 minutes a day reading through e-Mails on our mobile phones. And yet, most of us don’t even read a sentence of the direct mail pieces in our mailbox before we throw them in the trash.
Your business writing needs to be adjusted for the digital age. Readers are more distracted than ever and if you don’t adjust your content to be easily consumed on a smart phone or tablet, chances are you’re message will go unheard.
How can your brand, business, or cause effectively capture the attention of your audience in the new, digital age?
Here are 11 ways you can connect with today’s digital reader:
This is one of the most influential changes in content marketing for 2014. The way your intended audience consumes content should always be at the forefront of your mind when you sit down to write. As more brands jump on the content marketing bandwagon in 2014, those that understand how to connect with their audience through digital content have a leg up.
What are some brands, businesses, or causes that do a good job of writing for a digital reader?