There seems to be a blurring of the lines between content that is social and social media.
I think social media—as an end—is becoming widely accepted and adopted. This makes it really difficult to stand out. However, content which is designed to be social is an evolving trend that we’ve only begun to understand.
The easiest way to distinguish between the two is this:
Social Media is what describes certain channels of content distribution. It is broadcasting with a technology twist. Social Media is the means by which we share, not the end itself.
Social Content is conversation and ideas captured and presented in ways that are inherently collaborative and open-sourced. That doesn’t mean we don’t own our ideas. Rather, we allow our ideas to be improved, shared, reacted to, and—yes—even criticized.
(That last line is a tough one for many brands, businesses, and causes.)
I believe we are on the brink of the next wave of innovation in publishing. We’ll be able to share our ideas in ways and places that aren’t “walled gardens” but public platforms meant for consumption, sharing, and promoting.
The best is yet to come!
If our obsession is social media as an end itself , then our relevancy has a time limit. If our obsession is producing content that is able to spur collective action, then we’re still waiting in anticipation to see what’s next in the tug-of-war between publishing and technology.
(Hint: eBooks and blogs don’t have anything on what’s coming next.)
How do you distinguish between social media and social content?
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