Brands, businesses, and causes make a lot of the same mistakes when they create content. The fundamental flaw is that most still think of content marketing as a way to get the message that they want their audience to hear out to the masses.
Content marketing is not about stating your case. Rather, it’s about meeting someone in the midst of their question or need and offering them a different perspective that may solve a persistent obstacle they are currently facing.
Here are the top ten content marketing mistakes that brands and causes make:
By recognizing the sources of those mistakes, you can improve the effectiveness your content. If you’re ready to take the guesswork out of your content marketing strategy, here’s a resource that can help.
Have you seen a brand, business, or cause make any of these common mistakes?