The Goal: Write to be read.
The Challenge: The distracted reader.
The Opportunity: Measurable action.
So how can you write in a way that actually captures attention in a noisy digital age? Here are 11 ideas:
- Provide context.
- Use simple sentences.
- Choose smaller words.
- Include bullets and numbers.
- Start with a captivating lead sentence.
- Practice the inverted pyramid.
- Only cover one big idea.
- Link when possible.
- Substitute words for pictures, video, or audio files (when appropriate).
- Bookend your message.
- Prompt a response.
After implementing these 11 ideas, the next step is to test your writing with a four year old.
What would you change about your business writing if every piece of you created had to capture the attention of a child?
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