is spot on in this video rant about the relevancy [sic] of the number of followers on social media. He argues that we continue to apply old school metrics to new media:
I think he’s right.
We go for what makes us feel glamorous, popular, validated, and accepted instead of what connects with a human being and creates action.
Is your content marketing and social media plan based on impressions or affecting peoples’ behavior?
Latest posts by Ben Stroup (see all)
- Why I am extending my 30 day Google+ experiment - July 11, 2014
- Why I plan to experiement with Google+ over the next 30 days - June 10, 2014
- Learn how content can help your nonprofit increase engagement - June 5, 2014