is spot on in this video rant about the relevancy [sic] of the number of followers on social media. He argues that we continue to apply old school metrics to new media:
I think he’s right.
We go for what makes us feel glamorous, popular, validated, and accepted instead of what connects with a human being and creates action.
Is your content marketing and social media plan based on impressions or affecting peoples’ behavior?
Latest posts by Ben Stroup (see all)
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- [Interview] Effective writing focuses on outcomes first - March 3, 2014