is spot on in this video rant about the relevancy [sic] of the number of followers on social media. He argues that we continue to apply old school metrics to new media:
I think he’s right.
We go for what makes us feel glamorous, popular, validated, and accepted instead of what connects with a human being and creates action.
Is your content marketing and social media plan based on impressions or affecting peoples’ behavior?
Latest posts by Ben Stroup (see all)
- Further commentary about my move to Pursuant - April 2, 2014
- Content marketing is an endurance sport - March 31, 2014
- The fatal flaw in the practice of content marketing - March 24, 2014