Is your brand looking to hire a freelance copywriter to help you grow your sales or to support you in your business development efforts? Good for you!
But if you’ve never hired a freelance copywriter before, you might be wondering just how to maximize the relationship.
Here are seven ways you can make sure you get the most return on your investment:
- Be clear on expectations. Don’t assume anything.
- Provide samples of past campaigns that were successful. Context is important. Sometimes it’s even helpful to look through past campaign failures to understand why they didn’t work.
- Prepare all the details your copywriter will need to include in the copy. If you have a Creative Brief to guide the campaign, be sure he or she has a copy.
- Decide on a production calendar. You’re not your copywriter’s only client, and this project isn’t your only responsibility.
- Schedule a meeting with the team who will be working on the campaign—including your copywriter. Personal connections matter. Let each internal team member clearly describe their needs and how they see this copy being used. This is especially helpful if your campaign will cross multiple channels.
- Be explicit about who approves the work. Too many approvers can create delays and inconsistencies in the copy.
- Be prompt with your feedback, approvals, and payment. Unlike you, your copywriter doesn’t get paid on the 15th and the last day of the month. He or she is managing multiple projects. Significant delays in feedback, approvals, and payment can create unnecessary stress and diminish the opportunity for future engagements.
Working with a freelance copywriter shouldn’t be complicated. It’s amazing how respect, trust, and consistency—from both parties—can create the climate for a thriving business relationship.
What have you learned from working with freelance copywriters?
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