The new age of influence has provided a lot of new opportunities for church leaders. With the rise in the digital platforms of pastors and self-publishing, the idea of writing a book is on the forefront of a lot church leader’s minds. And rightfully so…
As a leader, you have a platform and a message that needs to be shared. There’s an audience of people (maybe hundreds, maybe thousands) that would benefit from the content you produce on a weekly basis. Sharing your ideas one-on-one or at an event is a very inefficient way of building your platform.
2 reasons church leaders never publish their ideas
So if publishing a book has never been easier, why aren’t most pastors becoming authors? There are two primary reasons:
- You don’t have enough time. As a leader, the last thing you have time for is to spend a few hours each day to gather or write your content.
- You haven’t figured out how to turn your ideas into a finished product. Most pastors have an idea of the type of book they would write, but turning that idea into an entire book is an entirely different process.
A few weeks ago, Ben sat down with Rich Birch to share some brilliant insights for pastors who have ever considered writing a book. In it, Ben shared the most common mistake church leaders make when considering a book and provides some practical advice on where to start. If you have 30 minutes this week, it’s definitely worth your time:
3 questions every church leader should ask before writing a book
During the podcast, Ben shared some insights into the process we use to help leaders develop the final concept for their book. If you’re a church leader who has debated writing a book but has struggled to finalize your ideas, here are three questions to help you fine-tune your concept:
- Who are you talking to? Spend some time creating a “jury box” of people who need to hear your message. Think of actual people. This is the first step in establishing the context and developing the concept for your book.
- What problems are they facing and how can you uniquely help them? If your book isn’t solving a problem, it’s not going to resonate with anyone. When you identify the problem you’re going to solve and consider the unique message God has given you, you’re on your way to developing a solid concept.
- What are their native consumption habits? How do these people consume information? Would a short eBook be a better idea? Should you write in a more narrative or bullet-point style? How you share your message is just as important as the message itself.
What are some of the things that stood out to you most from the podcast?