As more brands jump on the content marketing bandwagon in 2014, those that have been investing in the medium have a leg up. Taking the time to evaluate your strategy over the past year is a critical element in experiencing content marketing success in 2014.
Here’s one principle that will shift the way your brand, business, or cause creates content in 2014:
The way you consume content should influence how you create and distribute content.
The way your target audience consumes content should dictate how you create and distribute content.
Be honest: Are you creating and distributing content in ways that are efficient for your business, brand, or cause, or are you engaging the people you want to reach using their native consumption habits?
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