The biggest drawback to content marketing is that most brands, businesses, and causes are still trying to figure it out. They “think” that they’re doing content marketing because they have someone who writes blog posts on a regular basis or produces a case study every once in a while. In the end, they’re left guessing as to whether their efforts really paid off.
Content marketing isn’t hinged on inspiration. It’s not about how fast, cheap, and often you can communicate to your audience. Instead it’s about what you accomplish once you’ve gained their attention. As with any marketing tactic, there’s a method to the madness.
8 reasons you need a system for your content marketing
Creating a system for your content marketing is one of the most important things you can do to achieve success. We could come up with a lot of reasons you need to create a system for your content marketing, but narrowed the list down to eight for our latest SlideShare. Here are four benefits of a content marketing system and four results if you fail to create one:
Without a system that is custom-tailored to your brand, business, or cause your marketing life will be consumed with what you could have, should have, and want to do but can’t seem to make happen.
Do you have a systematic process for your content marketing?