I’ve admiredfor more than five years now. I’ve been a loyal reader of his work and believe he has some of the best ideas around when it comes to fundraising communication. (How does he always make it so simple?)
A few weeks ago, I ran across an interesting article with some incredible content marketing advice for nonprofits. In it, Jeff writes, “You talk to donors. Not yourself.”
That’s it! The secret sauce for nonprofit content marketing success is compelling content.
Stop talking to yourself and about yourself. Make the donor the champion, the hero, and the focal point of all your content development.
What is the biggest challenge your nonprofit or cause has when it comes to content marketing?