There’s no denying that technology has made a significant impact on publishing. One of the most significant changes in the new digital age of publishing is the way we find new authors or books. Whether you’re a self-publishing author or you work with a traditional publishing company, everyone wants people to discover and buy their book.
The secret to book discovery for authors and publishers
Your book is sitting there waiting to be discovered by thousands of people. But if they can’t find your book, it doesn’t matter how good it is. There are common mistakes many publishers still make when it comes to helping potential readers find their books.
How do you help your audience find the book you’re trying to promote? A few weeks ago, Ben sat down for another Google+ Hangout with book discovery expert Jonathan Perry. During the Hangout, Jonathan highlights the secret to book discovery and shares valuable advice for authors and publishers:
While you may think “metadata” didn’t matter until we started using search engines, the truth is the idea was part of book discovery long before the Internet was ever invented. The good news for authors and publishers is that the same principles that were used then can be applied today. The key is understanding the secret.
What are some of your key takeaways from the Hangout? What stood out to you most?