Social media has created a new challenge for online brand managers and public relations professionals. The bad news is that if your brand, business, or cause is big enough, someone will throw a rock at you. The good news is that brand journalism and content marketing can give your brand a voice BEFORE the crisis comes.
How to prepare your brand for a social media crisis
The key to overcoming a social media crisis is to provide a voice for your brand, business, or cause that can be trusted in anticipation of a person, event, or group who will challenge your brand integrity—or that of your senior leadership.
While that may sound complicated, it really comes down to believing in the power of social media before a crisis happens. Here are five things your brand, business, or cause should start doing today to prepare for when a crisis hits:
You can’t control the conversation, but you can provide an alternative perspective by gaining the interest, support, and authenticity you need to provide an alternative perspective on the situation.
Is your brand, business, or cause prepared for your brand integrity to be challenged publicly?