Content marketing is not new. As long as people have been trying to convince others of their ideas and attempt to get them to do something measurable, content marketing has been in play.
What’s different is that technology has introduced a level of sophistication to the process that makes it easier for message-makers to distribute their content across more channels and measure the effectiveness of each channel.
But with sophistication comes unnecessary complexity.
Keep the focus on the people you want to reach. If you become consumed by process and technology and lose touch with the people you want to reach and move to action, you’ll end up having a conversation with yourself.
Has your approach to content marketing become unnecessarily complex? If you had to stop doing on thing today, what would it be? Why?