If you’re debating whether or not content marketing is a good decision and investment for you or your business, brand, or cause, let me help you make your decision super-easy.
Don’t do content marketing if…
- You are the only person on the planet who sells your product or does what you do and people must have it.
- You are blowing out your sales numbers every quarter by advertising in traditional media outlets.
- You don’t want to grow your customer or donor base.
- You have a big enough book of business to ride into retirement without changing one thing about how you get and keep customers.
- You have nothing to say other than what sounds like it came out of a manufacturer’s catalog.
- You desire a transaction-based customer or client relationship instead of a long-term one.
- You have more leads than you can possibly manage.
- You only need to advertise during the Super Bowl because one big campaign a year is enough to get all the business you need.
- You are closing the doors of your business next month, next week, or tomorrow.
- You fundamentally believe that paid advertising is stronger than organic search results AND word of mouth referrals that come from “self-professed” brand evangelists who rise from your customer, donor, or client base.
If you care at all about growing your business in a healthy, sustainable, and systematic way, then content marketing is something you should seriously consider. For those that need an introduction to content marketing, here is a good place to start.
What are some other excuses people give for not investing in content marketing?
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