In a world where pictures and video seem to be dominating the digital landscape, the way we use them to market more traditional products, such as books, is becoming more and more important. Book trailers and video interviews with the author have become just as much of a book release as guest posts and press releases.
A few months ago, I had the privilege of interviewing Travis Hawkins and Scott Mills about their leadership of LifeWay Films and why they think a traditional print publisher invests in video and visual content.
Here’s a look into our conversation:
My big takeaway is this: Printed books and visual media are two windows into the same story that—when consumed together—provide a much more complete experience.
If you’re interested in learning how to leverage visual content in your digital marketing efforts, you might also be interested in this Hangout on Air.
What are some examples of publishers using visual media to promote and sell new books?
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