Brand journalism is an emerging term that describes the blend between marketing and journalism. The line between these two disciplines has never been more blurred than it is today.
People want to hear from the brands they believe in, but they don’t want to feel like they are being pitched to for the purpose of making a sale. The great thing about brand journalism is that it creates a perception that your brand, business, or cause can be trusted.
The goal of brand journalism is to create a voice that helps brands communicate effectively while serving as an advocate and protector of the public trust.
Done well, brand journalism leverages the reach of traditional and electronic media to build influence, improve SEO search results, and spread ideas using objective mediums.
Is your business, organization, or cause leveraging brand journalism to build trust with an increasingly skeptical audience?
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