Engaging with fans, people with specific interests, or special demographics via social media is a perfect way to find your audience prior to an event. Whether you’re trying to increase excitement, get people to register early, or encouraging people to engage their networks to create buzz, social media is an exciting avenue to use before the event even starts. Here are three ways to utilize social media to make your live event more effective.
1. Connect with excited attendees. People who are looking forward to attending your live event can share their excitement online when your brand gives them the opportunity to do. This can be achieved by creating an event hashtag, engaging with them via Twitter, Facebook, or Google+ and even creating special forums for them to ask questions and engaged with other attendees.
2. Build anticipation. Utilize your social media platform to promote your conference, advertise special early registration discounts, and get conversations started. Consistent posting builds momentum. Encourage your attendees to tap into their networks to share their excitement about your upcoming event. This builds anticipation and lets attendees get involved from the outset.
3. Give users access to content non-plugged-in people miss out on. Attendees who engage with your brand before the event begins are akin to your “early adopters.” Just as early adopters can make or break a new technology, they can make or break a live event. People who buy in early help incite buzz that wouldn’t otherwise be there. So say “thanks” to your early adopters and give them incentive for engaging online by giving them access to hard-to-get information and experiences. Whether its an exclusive Google+ hangout, a podcast, an eBook, or the opportunity to ask a question to a well-respected thought leader, give attendees incentive to engage before they ever get there in person.
Have you engaged with a brand before experiencing it? Did a brand ever catch your eye online which in turn encouraged you to buy a ticket to experience it in person?
Latest posts by Hilary Sutton (see all)
- How Buffer makes scheduling social content effortless - December 11, 2013
- 6 reasons MailChimp is the best choice for your email marketing - December 4, 2013
- 4 tips for maximizing social media after a live event - October 31, 2013