I had the opportunity to write a book about incredible people doing amazing things called Unconditional Love. It changed me as I heard the stories of ordinary individuals who did radical things.
The “shell” of the project was that I had to find 20 people who said yes to an opportunity to help someone else in need. In doing that, something amazing happened and eventually an organization grew up around their efforts.
Each story contains with a strong measure of inspiration that makes me want to do something with my life that matters.
Every nonprofit and business should be doing projects like this. (And I say that not just because I want to stay in business.)
READ THIS: Stop talking about the nuts and bolts of what you do and start talking about how you are changing lives.
Brand journalism allows other people to say things about your brand in a way that’s different. Bring someone in from the outside to interview your support base and discover their unique story. Very often your clients, customers, and donors will be able to say things about you than you can’t say about yourself.
Are you talking about yourself, or are you providing pathways for others to tell their story about how your brand, project, service, or cause has changed their lives—forever?
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