One of the biggest reasons consumers generally hate advertising, whether broadcast, print, or online, is because we feel we’re being played. As much as you say it’s about us, we really know it’s about you. The more we feel played the more we tune you out.
So how do brands break through? While it may seem difficult, the answer is simple. Quit shouting louder than the other guy and tell us some stories about how your goods or services have benefited people.
That is what effective brand journalism is all about. But we realize that this probably incites more questions than answers…
“Where should I begin if I want to start using brand journalism to reach my target audience?”
“What makes brand journalism effective?”
“How do I know if my efforts are paying off?”
After reading through the short eBook, you’ll be able to identify:
- Why brand journalism could be a valuable resources to your sales and marketing efforts
- What makes for good brand journalism
- The common misconceptions that keep brands from experiencing success
- How to develop a brand journalism strategy
In the age of influence, every organization ought to employ a content strategy. Brand journalism is a foundational element of an effective content strategy for any brand, business, or cause. The results are real. Our team has seen the impact brand journalism can have when it comes to generating valuable leads and improving brand credibility. If you’re curious about how to effectively use brand journalism to achieve measurable business objectives, this eBook is for you.
How to get your copy of An Introduction to Brand Journalism:
You can download a PDF version of the eBook here.
In case you missed it, you can also download the first eBook in our series, An Introduction to Content Marketing, when you subscribe to the Ben Stroup Enterprises eNewsletter.
What is the biggest question you have about brand journalism? What’s preventing you from investing in it?
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