A few weeks ago, I ran across a case study that showcased how Honda empowered its sales team to respond to prospects in real-time using Vine. Honda designated one day during the month of July for its staff to monitor what people were saying about their personal vehicles on social media and respond in real-time using the popular micro-video site, Vine.
What’s significant about this is that:
- It adds a personal touch to sales.
- It helps overcome the hesitation of randomly stopping by a car lot.
- It connects people with a potential solution for their car trouble.
- It meets the prospect at their greatest moment of frustration. (The intensity of thepain, is directly proportional to the willingness of the prospect to buy.)
I hope more businesses, brands, and causes follow Honda’s lead. And it has implications in the nonprofit world, too. This would be a tremendous opportunity for churches and nonprofits to give real-time updates to donors during special events and randomly connecting with people talking about their organization online.
The possibilities of being human online are growing every day. How are you leveraging tools like Vine to connect with prospects, customers, supporters, and donors?
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