You can say a lot with infographics. They should incorporate written copy, strong visual elements that guide the reader along, and—of course—amazing data to support your premise.
What better tool could you have at the sales table?!
While your competitors are still hocking three-rings binders and ridiculously long PowerPoint presentations with too many fancy transitions, you surprise everyone with a one- to two-page infographic.
When you lay it out on the table, you’re no longer talking to them but walking them through the infographic. The frame of reference for the buyer—along with the atmosphere in the room—changes. You’re considered a partner and fellow collaborator.
BOOM! You are no longer “one of the others” but “one of a kind.”
OK. Maybe it’s not that easy. But you get my point.
When you go to the sales table, be different.
That’s what will surprise people and what they’ll remember. Infographics are a great way to help you stand out from the line up—especially in a B2B context.
What are you doing differently to break through the clutter your competition is producing?
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