Post too frequently and you’ll wear down your audience. Post too rarely and you’ll risk being ignored, or worse – forgotten. Just as with any other mode of marketing, best practices exist in social media marketing that are proven effective. Here are six guidelines to leverage social media to enhance a live experience.
1. Get creative. With the influx of information people are getting via social media, messaging has to be creative to stand out. Do something that hasn’t yet been done. Let your audience get involved, collaborate, and create. Status quo won’t work, so brainstorm a new idea.
2. Time posts carefully. Do you know when your audience is most active online? Do they get online at work? While they’re watching TV at night? In the morning? In the evening? Study up on your analytics and find out. This is crucial.
3. Provide useful information. People expect to get something from the brands they engage with online. What do you offer your tribe? Entertainment? Information? A discount? Street cred? Determine what benefit you bring to your audience and offer it.
4. Participate in the conversation. Mediums such as Twitter, Facebook, and Instagram are not just megaphones. Ask questions. Dialogue. When users comment, reply! Engagement breeds excitement and shows your audience that they are valued individually as well as collectively.
5. Find the Goldilocks of posting. Don’t post too often. Don’t post too rarely. Figure out the frequency of posts and the type of posts that garner the greatest audience response. Metrics, metrics, metrics.
6. Meet-ups are essential. Forging relationships with clients begins online but eventually needs to go offline. If you’re attempting to foster an online community, real world in-person face time need to happen. If your social media campaign is built around a live experience then you have nailed this one already.
Do you have any of your own social media best practices to live by? What are they?
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