Nearly 80 percent of CMOs see custom content as the future of marketing.
Businesses—like it or not—must learn to become publishers and how to use content to advance core business objectives such as customer acquisition and retention.
Check out our latest eBook that will get you up to speed on the content marketing landscape from a 50,000-foot perspective.
ContentTip#: Look for content marketers who understand how content supports your business and revenue cycles. Otherwise, you’re just hiring a traditional marketer in disguise.
Latest posts by Ben Stroup (see all)
- The secret to long-term success with your content writer - December 19, 2013
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