I was listening to a Harvard Business Review podcast recently (http://goo.gl/U26d3) where one HBR Professor suggests that leaders can hone their skills by reading more fiction. He says:
“That’s right. In a way, you could describe what fiction does particularly well is it introduces people to ethical complexities. And some of the complexities are around the ethical principles. Others are more emotional, psychological around things involving self-discipline, focus.
They really see the large, complex, sometimes messy sphere of things that are genuinely ethical. And you get in an organization and I think often, the higher you get in a well-run organization, the more stuff you have to deal with is just gray. It’s complex. And it sort of gets delegated upward, because it can’t be put in a category or handled by a technique by somebody else.
And so these gray things land on people’s desks, and they are practically complex, and they’re ethically complex sometimes. And so this is a way in which these discussions of literature, I think, really do prepare students for the situations they’ve been in.”
I love this idea. I think fiction is something content marketers and writers can learn from as well.
Some great advice from Jay Baer:
“If it sounds like writing, rewrite it.”
Content Tip: Perhaps the key to jump start your thinking around new content marketing ideas can be found in your next fiction read – rather than your next business, non-fiction selection.
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