Good fundraising content begins with the needs and wants of the donor.
It’s easy for causes and nonprofits to think about their own needs. But this is a slippery slope that will lead you down a path to irrelevance. And you know what is just beyond irrelevance—bankruptcy.
And what happens when you run out of money? You stop being able to help the people you intended to help in the first place.
If you’re there, you don’t have to be.
If you’re headed there, you can course correct.
Where do you begin?
Look at your content strategy. Does it reflect the needs, wants, and desires of your donors, or does it play perfectly into what’s best for you, your organization, and your cause? It’s amazing what you can learn about yourself when you take the time to listen to your own messages.
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