Get ready to hear a lot more about the role of the marketing technologist.
Content marketing exists at the intersection of communications, technology, and marketing. In the near future, you will have to be able to navigate all three and understand how they connect.
A good content writer understands the unique characteristics of the medium for which his or her content will be distributed.
A good IT strategist is thinking about automation on behalf of the marketing team, not avoiding the marketing team.
A good messaging strategy will incorporate both print and digital mediums. Further, it will be accomplished in a way that is defined by the native consumption habits of the intended audience rather than the preferences and efficiency of the brand, cause, or organization.
What steps are you taking today to learn the language and practice of each of the disciplines of technology, communications, and marketing?
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