The question of blog post frequency is one that I receive a lot. It comes down to your goal – as it always should.
Do you want to sell advertising space on your site? If the answer is yes, then you probably need to post eight to 10 times a week to build your traffic to a level where other business will pay to advertise on your site. In this approach, you are building your blog to sell advertising.
Do you want to use your blog to assist you in lead generation and sales—particularly in a B2B environment? If the answer is yes, then one to three posts per week is a steady flow. In this approach, you are building your blog traffic for direct sales.
REMEMBER THIS: No one is thinking about what you do more than you do. Frequency should not be determined by your needs, but rather by your business objectives.
Consistency is the most important factor when it comes to blogging for your brand, business, or cause. You want readers to quickly assess that you are committed to publishing new content on your blog. By producing at least one new substantive post per week, you can achieve that goal.
If you post too frequently, you’re likely to get ignored completely. If you post consistently, then people will begin to expect and look for your post.
And by posting quality content, you’ll ensure you have content ready to help start, stoke, and speed up the sales cycle.
How often do you post per week?
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